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October 23-24-25, 2024 Corferias, Bogotá

AgStar Summit

During the three-day event, you will have access to an academic agenda with invited speakers who will share valuable information focused on:

Ecosystem trends

Inspirational sessions

Success stories

Mentorship

Agenda:

Caja de madera

*Agenda subject to change

Time
Topic
Description
Speaker
10:00a.m 11:10a.m
Disrupting the Agtech ecosystem
In this space, the leaders of highly important startups from Colombia and Latin America will share their stories about how they achieved disruption in the Agtech world and overcame the obstacles and challenges presented by the market to achieve the success they have today. Likewise, they will demonstrate that doing things well and differently goes far beyond having good investment alternatives.
Danilo Miranda - Bloomspal
Mauricio Varela - SIMA
Luis Pérez - Colcagro
Tomas Peña y Agustina Fabbio - The Yield Lab
11:50 - 12:30 a.m.
The future is created
In this space, the leaders of highly important startups from Colombia and Latin America will share their stories about how they achieved disruption in the Agtech world and overcame the obstacles and challenges presented by the market to achieve the success they have today. Likewise, they will demonstrate that doing things well and differently goes far beyond having good investment alternatives.
Sebastián Toro - Nutresa
12:30 - 2:00 p.m
Lunch
2:10 - 2:50 p.m.
Trends and opportunities of Artificial Intelligence in Agtech
Andrés will give us a broader perspective on the questions, fears, and opportunities brought by new technologies, especially Artificial Intelligence. Some of them include job displacement, changes in the way we interact with the world, uncertainty, fears of possible cyberattacks, or the gaps that may arise due to access to these new technologies.

That is why organizational leaders cannot be indifferent to these changes. As Klaus Schwab, President of the World Economic Forum, rightly said, "The Fourth Industrial Revolution will affect the very essence of the human experience".
Andrés Rubiano - EKI (plataforma educativa para la ruralidad)
2:50 p.m. - 3:40
Innovation in the animal value chain
When we talk about innovation in the animal value chain, we refer to the implementation of new ideas, methods, technologies, or practices that enhance and transform the various processes and activities involved in the production, processing, distribution, and marketing of animal products. This encompasses everything from animal breeding and management to the final delivery of products to the consumer. In this panel, all the stakeholders involved in this chain will be present, sharing more about how they have achieved this within their respective companies.
Felipe Gutiérrez - Grupo Bios
Carlos Eduardo Ramírez - Zoetis
Felipe Toro - Bajo Grande
Mauricio Agudelo - Bialtec
Jhon Didier Ruiz - CES
3:40 - 4:20 p.m.
How technology is transforming talent in the agricultural sector
In the Agricultural sector, a generational change is on the horizon, and leveraging new technologies is crucial to make the sector more attractive to Talent. AI is not just the future; it is the present. We will discuss how AI is transforming Talent and specifically focus on the Agricultural sector. LinkedIn, as the world's largest professional social network, is already integrating AI to support companies with Talent strategies, so we will talk about how we envision the future of Talent and the skills required in the sector today.
Juan Andrés Martínez - LinkeInd LATAM

Wooden box

Time
Topic
Description
Speaker
10:00a.m 10:30a.m
Conversing about generational transition and the importance of youth in the Colombian countryside
Livestock farming is an activity that takes place throughout the country and the world, considered a socio-economic sector of great importance for rural development, but one that has been strongly questioned for its productive performance and environmental impact. Manuela Ganadera will tell us more about this and how to overcome generational barriers.
Manuela Ganadera - Influenciadora / Mauricio Duque - Impact Hub
10:30a.m 11:20a.m
The female power in the world of Tech
The female power in the world of technology (Tech) is an important and ever-evolving topic. As the technology industry continues to grow and expand, the importance of gender diversity is increasingly recognized, and the active participation of women in this field is being promoted. Carolina Huertas, Juana Botero, María Mercedes Agudelo, Isabella Echeverry, and Marcela Aravena will share from their experience and leadership how they have managed to add a differential value to their work.
Carolina Huertas - AgroDatai
Juana Botero - Comfama
María Mercedes Agudelo - Colombia Fintech
Isabella Echeverry - Bid Lab
Marcela Aravena - Prochile
11:20a.m 12:00m
Marketing for startups: the challenge is not digital
Manuel Caro - MDE Consulting Group
12:00m 2:00p.m
Lunch
2:10p.m 2:50p.m.
The fintech revolution in agriculture
Fintech, or financial technology, has revolutionized various sectors of the economy, including the agricultural sector. Cipriano López and Juan Sebastián Correa will engage in a discussion about how fintech has brought significant advancements and transformations in the way financial transactions are managed and how financial services are accessed.

One of the main contributions of fintech in agriculture has been facilitating access to financial services for small and medium-sized farmers, who have historically faced challenges in obtaining credit or accessing financial instruments.
Camilo Velázquez - Bancolombia
Juan Sebastián - Agricapital
2:50 - 3:30 p.m.
Trends in innovation within the agri-food chain in Colombia
Foodtech companies are dedicated to developing innovative technological solutions to improve the food and beverage industry. These innovations encompass various aspects, from food production and distribution to the consumer experience. Carla Podesta, Ricardo Uribe, Oscar Rincón, and Marcela Aravena will tell us about some of the areas where significant innovation has been seen in companies within this sector.
Ricardo Uribe - Cartama
Oscar Rincón - Alpina
Carla Podesta - Nutresa
Mauricio Pérez - Comfama
Líder de conocimiento: Maria José Ramirez - Fundación Bancolombia
3:30 - 4:00 p.m.
Recess
4:10 - 4:40 p.m.
Startup valuation methodologies
Camilo and Verónica will be part of a panel discussion on the most effective methodologies for valuing startups, which will help entrepreneurs analyze the market, evaluate the competition, identify opportunities and risks, and establish a fair price for their company.

Participants will also learn how to present their company attractively to investors, highlighting their strengths and growth opportunities. This talk is designed for entrepreneurs who want to learn the necessary tools to effectively value their company and present it to investors, as well as understand examples of transactions involving such companies.
Camilo Restrepo - Gerente general en Toyotá Autoamérica
Verónica Gómez - Gestión Real

Speakers

María Mercedes Agudelo

Vicepresidente de Operaciones de Colombia Fintech

María Mercedes Agudelo

Vicepresidente de Operaciones de Colombia Fintech

María Mercedes has 10 years de experiencia en puestos de gestión de marca liderando procesos de gestión de operaciones, ventas, marketing y desarrollo de nuevos proyectos y productos en empresas multisectoriales y startups.

Desde el punto de vista de producto, su experiencia se basa en la creación de nuevos productos digitales basados en nuevas tecnologías y de alta escalabilidad.

Prototipado ágil de productos digitales.

Acelerar las iniciativas de crecimiento estratégico de la empresa, con el fin de proporcionar un crecimiento sostenible y de alto valor a los clientes.

Carolina Huertas

CEO Agrodatai

Carolina Huertas

CEO Agrodatai

Zootecnista de la universidad Nacional de Colombia Sede Medellín (2007),  

Especialista en Finanzas de la Universidad Eafit (2011).

Magister en Administración Financiera de la Universidad Eafit (2012),

Diplomado en Finanzas Verdes de La universidad Javeriana (2018)

Agstar Talks en

AgStar Summit

During the three-day event, you will have access to an academic agenda with invited speakers who will share valuable information focused on:

Ecosystem trends

Inspirational sessions

Success stories

Mentorship

Agenda:

Day 1 – September 6, 2023 Day 2 – September 7, 2023 Day 1 – September 6, 2023

Caja de madera

*Agenda subject to change

Time Topic Description Speaker
10:00a.m 11:10a.m Disrupting the Agtech ecosystem In this space, the leaders of highly important startups from Colombia and Latin America will share their stories about how they achieved disruption in the Agtech world and overcame the obstacles and challenges presented by the market to achieve the success they have today. Likewise, they will demonstrate that doing things well and differently goes far beyond having good investment alternatives. Danilo Miranda – Bloomspal
Mauricio Varela – SIMA
Luis Pérez – Colcagro
Tomas Peña y Agustina Fabbio – The Yield Lab
11:50 – 12:30 a.m. The future is created In this space, the leaders of highly important startups from Colombia and Latin America will share their stories about how they achieved disruption in the Agtech world and overcame the obstacles and challenges presented by the market to achieve the success they have today. Likewise, they will demonstrate that doing things well and differently goes far beyond having good investment alternatives. Sebastián Toro – Nutresa
12:30 – 2:00 p.m Lunch
2:10 – 2:50 p.m. Trends and opportunities of Artificial Intelligence in Agtech Andrés will give us a broader perspective on the questions, fears, and opportunities brought by new technologies, especially Artificial Intelligence. Some of them include job displacement, changes in the way we interact with the world, uncertainty, fears of possible cyberattacks, or the gaps that may arise due to access to these new technologies.

That is why organizational leaders cannot be indifferent to these changes. As Klaus Schwab, President of the World Economic Forum, rightly said, “The Fourth Industrial Revolution will affect the very essence of the human experience”.
Andrés Rubiano – EKI (plataforma educativa para la ruralidad)
2:50 p.m. – 3:40 Innovation in the animal value chain When we talk about innovation in the animal value chain, we refer to the implementation of new ideas, methods, technologies, or practices that enhance and transform the various processes and activities involved in the production, processing, distribution, and marketing of animal products. This encompasses everything from animal breeding and management to the final delivery of products to the consumer. In this panel, all the stakeholders involved in this chain will be present, sharing more about how they have achieved this within their respective companies. Felipe Gutiérrez – Grupo Bios
Carlos Eduardo Ramírez – Zoetis
Felipe Toro – Bajo Grande
Mauricio Agudelo – Bialtec
Jhon Didier Ruiz – CES
3:40 – 4:20 p.m. How technology is transforming talent in the agricultural sector In the Agricultural sector, a generational change is on the horizon, and leveraging new technologies is crucial to make the sector more attractive to Talent. AI is not just the future; it is the present. We will discuss how AI is transforming Talent and specifically focus on the Agricultural sector. LinkedIn, as the world’s largest professional social network, is already integrating AI to support companies with Talent strategies, so we will talk about how we envision the future of Talent and the skills required in the sector today. Juan Andrés Martínez – LinkeInd LATAM
Day 2 – September 7, 2023

Wooden box

Time Topic Description Speaker
10:00a.m 10:30a.m Conversing about generational transition and the importance of youth in the Colombian countryside Livestock farming is an activity that takes place throughout the country and the world, considered a socio-economic sector of great importance for rural development, but one that has been strongly questioned for its productive performance and environmental impact. Manuela Ganadera will tell us more about this and how to overcome generational barriers. Manuela Ganadera – Influenciadora / Mauricio Duque – Impact Hub
10:30a.m 11:20a.m The female power in the world of Tech The female power in the world of technology (Tech) is an important and ever-evolving topic. As the technology industry continues to grow and expand, the importance of gender diversity is increasingly recognized, and the active participation of women in this field is being promoted. Carolina Huertas, Juana Botero, María Mercedes Agudelo, Isabella Echeverry, and Marcela Aravena will share from their experience and leadership how they have managed to add a differential value to their work. Carolina Huertas – AgroDatai
Juana Botero – Comfama
María Mercedes Agudelo – Colombia Fintech
Isabella Echeverry – Bid Lab
Marcela Aravena – Prochile
11:20a.m 12:00m Marketing for startups: the challenge is not digital Manuel Caro – MDE Consulting Group
12:00m 2:00p.m Lunch
2:10p.m 2:50p.m. The fintech revolution in agriculture Fintech, or financial technology, has revolutionized various sectors of the economy, including the agricultural sector. Cipriano López and Juan Sebastián Correa will engage in a discussion about how fintech has brought significant advancements and transformations in the way financial transactions are managed and how financial services are accessed.

One of the main contributions of fintech in agriculture has been facilitating access to financial services for small and medium-sized farmers, who have historically faced challenges in obtaining credit or accessing financial instruments.
Camilo Velázquez – Bancolombia
Juan Sebastián – Agricapital
2:50 – 3:30 p.m. Trends in innovation within the agri-food chain in Colombia Foodtech companies are dedicated to developing innovative technological solutions to improve the food and beverage industry. These innovations encompass various aspects, from food production and distribution to the consumer experience. Carla Podesta, Ricardo Uribe, Oscar Rincón, and Marcela Aravena will tell us about some of the areas where significant innovation has been seen in companies within this sector. Ricardo Uribe – Cartama
Oscar Rincón – Alpina
Carla Podesta – Nutresa
Mauricio Pérez – Comfama
Líder de conocimiento: Maria José Ramirez – Fundación Bancolombia
3:30 – 4:00 p.m. Recess
4:10 – 4:40 p.m. Startup valuation methodologies Camilo and Verónica will be part of a panel discussion on the most effective methodologies for valuing startups, which will help entrepreneurs analyze the market, evaluate the competition, identify opportunities and risks, and establish a fair price for their company.

Participants will also learn how to present their company attractively to investors, highlighting their strengths and growth opportunities. This talk is designed for entrepreneurs who want to learn the necessary tools to effectively value their company and present it to investors, as well as understand examples of transactions involving such companies.
Camilo Restrepo – Gerente general en Toyotá Autoamérica
Verónica Gómez – Gestión Real

Caja de madera

*Agenda subject to change

Time Topic Description Speaker
10:00a.m 11:10a.m Disrupting the Agtech ecosystem In this space, the leaders of highly important startups from Colombia and Latin America will share their stories about how they achieved disruption in the Agtech world and overcame the obstacles and challenges presented by the market to achieve the success they have today. Likewise, they will demonstrate that doing things well and differently goes far beyond having good investment alternatives. Danilo Miranda – Bloomspal
Mauricio Varela – SIMA
Luis Pérez – Colcagro
Tomas Peña y Agustina Fabbio – The Yield Lab
11:50 – 12:30 a.m. The future is created In this space, the leaders of highly important startups from Colombia and Latin America will share their stories about how they achieved disruption in the Agtech world and overcame the obstacles and challenges presented by the market to achieve the success they have today. Likewise, they will demonstrate that doing things well and differently goes far beyond having good investment alternatives. Sebastián Toro – Nutresa
12:30 – 2:00 p.m Lunch
2:10 – 2:50 p.m. Trends and opportunities of Artificial Intelligence in Agtech Andrés will give us a broader perspective on the questions, fears, and opportunities brought by new technologies, especially Artificial Intelligence. Some of them include job displacement, changes in the way we interact with the world, uncertainty, fears of possible cyberattacks, or the gaps that may arise due to access to these new technologies.

That is why organizational leaders cannot be indifferent to these changes. As Klaus Schwab, President of the World Economic Forum, rightly said, “The Fourth Industrial Revolution will affect the very essence of the human experience”.
Andrés Rubiano – EKI (plataforma educativa para la ruralidad)
2:50 p.m. – 3:40 Innovation in the animal value chain When we talk about innovation in the animal value chain, we refer to the implementation of new ideas, methods, technologies, or practices that enhance and transform the various processes and activities involved in the production, processing, distribution, and marketing of animal products. This encompasses everything from animal breeding and management to the final delivery of products to the consumer. In this panel, all the stakeholders involved in this chain will be present, sharing more about how they have achieved this within their respective companies. Felipe Gutiérrez – Grupo Bios
Carlos Eduardo Ramírez – Zoetis
Felipe Toro – Bajo Grande
Mauricio Agudelo – Bialtec
Jhon Didier Ruiz – CES
3:40 – 4:20 p.m. How technology is transforming talent in the agricultural sector In the Agricultural sector, a generational change is on the horizon, and leveraging new technologies is crucial to make the sector more attractive to Talent. AI is not just the future; it is the present. We will discuss how AI is transforming Talent and specifically focus on the Agricultural sector. LinkedIn, as the world’s largest professional social network, is already integrating AI to support companies with Talent strategies, so we will talk about how we envision the future of Talent and the skills required in the sector today. Juan Andrés Martínez – LinkeInd LATAM

Wooden box

Time Topic Description Speaker
10:00a.m 10:30a.m Conversing about generational transition and the importance of youth in the Colombian countryside Livestock farming is an activity that takes place throughout the country and the world, considered a socio-economic sector of great importance for rural development, but one that has been strongly questioned for its productive performance and environmental impact. Manuela Ganadera will tell us more about this and how to overcome generational barriers. Manuela Ganadera – Influenciadora / Mauricio Duque – Impact Hub
10:30a.m 11:20a.m The female power in the world of Tech The female power in the world of technology (Tech) is an important and ever-evolving topic. As the technology industry continues to grow and expand, the importance of gender diversity is increasingly recognized, and the active participation of women in this field is being promoted. Carolina Huertas, Juana Botero, María Mercedes Agudelo, Isabella Echeverry, and Marcela Aravena will share from their experience and leadership how they have managed to add a differential value to their work. Carolina Huertas – AgroDatai
Juana Botero – Comfama
María Mercedes Agudelo – Colombia Fintech
Isabella Echeverry – Bid Lab
Marcela Aravena – Prochile
11:20a.m 12:00m Marketing for startups: the challenge is not digital Manuel Caro – MDE Consulting Group
12:00m 2:00p.m Lunch
2:10p.m 2:50p.m. The fintech revolution in agriculture Fintech, or financial technology, has revolutionized various sectors of the economy, including the agricultural sector. Cipriano López and Juan Sebastián Correa will engage in a discussion about how fintech has brought significant advancements and transformations in the way financial transactions are managed and how financial services are accessed.

One of the main contributions of fintech in agriculture has been facilitating access to financial services for small and medium-sized farmers, who have historically faced challenges in obtaining credit or accessing financial instruments.
Camilo Velázquez – Bancolombia
Juan Sebastián – Agricapital
2:50 – 3:30 p.m. Trends in innovation within the agri-food chain in Colombia Foodtech companies are dedicated to developing innovative technological solutions to improve the food and beverage industry. These innovations encompass various aspects, from food production and distribution to the consumer experience. Carla Podesta, Ricardo Uribe, Oscar Rincón, and Marcela Aravena will tell us about some of the areas where significant innovation has been seen in companies within this sector. Ricardo Uribe – Cartama
Oscar Rincón – Alpina
Carla Podesta – Nutresa
Mauricio Pérez – Comfama
Líder de conocimiento: Maria José Ramirez – Fundación Bancolombia
3:30 – 4:00 p.m. Recess
4:10 – 4:40 p.m. Startup valuation methodologies Camilo and Verónica will be part of a panel discussion on the most effective methodologies for valuing startups, which will help entrepreneurs analyze the market, evaluate the competition, identify opportunities and risks, and establish a fair price for their company.

Participants will also learn how to present their company attractively to investors, highlighting their strengths and growth opportunities. This talk is designed for entrepreneurs who want to learn the necessary tools to effectively value their company and present it to investors, as well as understand examples of transactions involving such companies.
Camilo Restrepo – Gerente general en Toyotá Autoamérica
Verónica Gómez – Gestión Real

Speakers